The Cheltenham Gold Cup 2024
Boodles is the official sponsor of the Cheltenham Gold Cup
March 2024
Boodles is delighted to be the official sponsor of the Cheltenham Gold Cup in 2024 for the third year running. The festival is regarded as the pinnacle of jump racing, making it the perfect fit for Boodles who have been a committed supporter of the Cheltenham Festival since 2014.
Michael Wainwright, Chairman of Boodles, said:
“Boodles is thrilled to have the opportunity to sponsor the Cheltenham Gold Cup. We have had a long association with Aintree and Chester Racecourses – having been established in Liverpool in 1798 – and of course in recent years at the home of Jump Racing, Cheltenham."
To celebrate 100 years of the Cheltenham Gold Cup and Boodles passion for racing, Boodles designers have designed a magnificent ‘Gold Cup 100’ pendant. Set in platinum, featuring white diamonds and a pink diamond to represent the Boodles brand, the pendant will be auctioned at Cheltenham with all proceeds going to charities close to Boodles heart: Well Child and Heroes.
Since 2022, Boodles has been the official sponsor of the Cheltenham Gold Cup, after being a committed supporter of the Cheltenham Festival for the last decade. Cheltenham is a world-renowned horse-racing event, which incorporates worldwide talent and a fabulous atmosphere. Every year famous faces, racing enthusiasts and punters flock to the scenic Cotswold Hills to witness the racing royalty take to the tracks.
“Cheltenham is such a special place, but it’s so special because of the atmosphere and the people… it’s the closest thing you can feel to feeling like a rockstar” - Rachael Blackmore after winning the Boodles Cheltenham Gold Cup 2022."
Boodles Cheltenham Gold Cup will return on Friday 15th March in 2024 on the final day of The Festival, which will be broadcast live in the UK on ITV main channel, digital platforms, Racing TV, BBC Radio 5 Live and talkSPORT.