Diamond Guide

Top Tips

How to find the one

We rounded up some wonderful tips from our Boodles Experts to make finding the perfect ring easy peasy.

Know Yourself

The Adventurous Type
He’s prepared to go it alone but will need plenty of support from the sales person. He will then surprise his girlfriend with the engagement ring.

The Twosome
He has proposed to you already and you’ll get to enjoy the whole experience of engagement ring shopping together.

The Cautious Type
He’ll tell you that you may get engaged at some point, you’ll explore together so that he can surprise you in the future.

"There is no right or wrong way to do it, and different people fall into different categories, but the important thing to remember is that the ring will be on your finger for many years to come, so it’s worth immersing yourself in the whole experience and taking your time over it."


Have a rough idea of budget

There are all sorts of old tales about how much an engagement ring should cost, but the truth is, every couple is different.

Get face to face

There are plenty of great online stores for purchasing an engagement ring but if you want to follow the four C's and ensure you get great quality, it's best to look in store first. And if you do buy online, just remember to clear your internet history so you don't let the cat out of the bag.

The general consensus is the ring should cost twice the man’s NET monthly salary. However, our advice at Boodles, is to spend what feels right – every girl deserves the biggest diamond in the world – but there’s no need to start married life in debt! MICHAEL WAINWRIGHT, DIRECTOR AT BOODLES

"When you come into Boodles we really try to make you feel comfortable, informed but above all excited by the prospect of finding the perfect ring, oh and of course some bubbles do help!"


Building a lasting relationship

Our family-owned and run company is founded on honesty, courtesy and service. We promise unreservedly that you can place absolute trust in us. Once you have a ring you will always be welcome back- we will be pleased to give your ring a thorough check and complimentary ultrasonic clean.

After all, we are in our sixth generation, and fourth century. So if you think of our relationship with our customers as a bit like a marriage, safe to say it’s been a wonderfully long and happy one.

‘My advice would be to buy an engagement ring from a recognised and reputable brand as they will be able to support you in the future and offer additional services that will add to the overall experience, not just at the buying stage but also in years to come.’


Know the 4 winning C's

You may have heard of the 4 C's on the grapevine but let us break it down for you. The 4 big Boodles C's are Carat, Cut, Clarity and Colour.

Boodles Diamond Guide

See Diamond Guide
Visit a Boodles Showroom
From our showrooms throughout London, to our branches in the North West of England and Dublin, you can be sure of expert, friendly and bespoke service when you come to see us in person.