Since 2022, Boodles has been the official sponsor of the Cheltenham Gold Cup, after being a committed supporter of the Cheltenham Festival for the last decade. Cheltenham is a world-renowned horse-racing event, which incorporates worldwide talent and a fabulous atmosphere. Every year famous faces, racing enthusiasts and punters flock to the scenic Cotswold Hills to witness the racing royalty take to the tracks.
Michael Wainwright, Managing Director at Boodles, said:
“Boodles is thrilled to have the opportunity to sponsor the Cheltenham Gold Cup. We have had a long association with Aintree and Chester Racecourses – having been established in Liverpool in 1798 – and of course in recent years at the home of Jump Racing, Cheltenham."
Two Gold Cup winners; Rachael Blackmore and Native River shopping at Boodles on Bond Street
To celebrate the sponsorship, Boodles invited two Gold Cup winners to New Bond Street for a photoshoot to celebrate chasing’s most prestigious prize. The event, which saw the 2022 winning jockey Rachael Blackmore and 2018 winner Native River in attendance, represented the merging of two different worlds – the racing world and luxury jewellery sector. To cap it all off, the photoshoot was staged on one of the most iconic streets in the world. Rachael Blackmore made sporting history by becoming the first female jockey to win the Boodles Cheltenham Gold Cup in 2022 when storming to success on A Plus Tard. Blackmore’s history-making run began in 2021 when she became the first female jockey to win the Champion Hurdle and Grand National. Her sporting excellence and sparkling personality, as well as being at the forefront of a traditionally male-dominated sport, paving the way for other female sportswomen, are all reasons as to why Boodles is so delighted to be a friend of hers.
“Cheltenham is such a special place, but it’s so special because of the atmosphere and the people… it’s the closest thing you can feel to feeling like a rockstar” - Rachael Blackmore after winning the Boodles Cheltenham Gold Cup 2022."
“After enjoying a record attendance this year, the 2023 running of the Boodles Cheltenham Gold Cup takes place on St Patrick’s Day and the great race celebrates its centenary in 2024, so I am sure there are some truly memorable days ahead”
Ian Renton, Managing Director for Cheltenham Racecourse and The Jockey Club’s West Region
“After an epic build-up to this year’s Cheltenham Gold Cup and then a wonderful day for the race itself, capped by the charismatic Rachael Blackmore being the first female jockey to win it, the Boodles board had no hesitation in extending our association by another two years”.
Boodles Cheltenham Gold Cup will return on Friday 17th March in 2023 on the final day of The Festival, which will be broadcast live in the UK on ITV main channel, digital platforms, Racing TV, BBC Radio 5 Live and talkSPORT.