Events & Sponsorships


Salon Privé at Blenheim Palace
Salon Privé is one of the longest-running and most established automotive events in the UK. Held in the stunning grounds of Blenheim Palace, one of the world’s finest UNESCO World Heritage sites, the event is the most luxurious of garden parties set against an opulent and historic backdrop.


Henley Festival
Boodles is delighted to be an official sponsor of Henley Festival – an extraordinary five-day celebration of music, art and culture set against the magical backdrop of the River Thames. At the heart of the festival, The Boodles Gallery offers guests the opportunity to explore some of Boodles’ most captivating jewellery – from timeless classics to our newest and most exciting designs. Whether you’re looking for something special or simply browsing, we would be delighted to invite you to visit Boodles during the Henley Festival.


RHS Chelsea Flower Show
Boodles has had a long-standing involvement with the RHS Chelsea Flower Show, one of the most prestigious horticultural events in the world. Boodles has sponsored various gardens at the Chelsea Flower Show over the years collaborating with renowned garden designers. Each garden has been meticulously designed featuring stunning floral displays and innovative landscaping, inspired by Boodles jewellery.


The Boodles Tennis
The Boodles is not only the perfect English Garden party but the hidden gem of sporting events. This five day tennis exhibition is situated in the beautiful grounds of Stoke Park in Buckinghamshire, England and is held in the week before Wimbledon giving guests the opportunity to watch some of the world’s top tennis players as they warm up for the iconic British championship, whilst enjoying the finest cuisine and idyllic surroundings.


Punchestown Festival
The Punchestown Festival is a pinnacle event in the Irish sporting and social agenda, renowned for its five days of top-tier racing, bringing together the finest Irish and British talent. Boodles’ sponsorship coincides with the anniversary of our Grafton Street showroom in Dublin – a milestone that celebrates our longstanding relationship with Ireland.


The Cheltenham Gold Cup
Boodles is delighted to be the official sponsor of the Cheltenham Gold Cup in 2025 for the fourth year running. The festival is regarded as the pinnacle of jump racing, making it the perfect fit for Boodles who have been a committed supporter of the Cheltenham Festival since 2014.


Boodles May Festival
The Boodles May Festival is Chester Racecourse’s most prestigious three-day race meeting, it takes place at the beginning of May each year and launches the remainder of the year’s racing season. Chester Racecourse is officially recognised as the world’s oldest, operating racecourse by the Guinness World Records. The first race ever held at Chester Racecourse took place almost 5 centuries ago in 1539.
Sponsorships


Sponsored by Boodles
Boodles is delighted to be an official sponsor of The Royal Ballet, sponsoring a ballet production at the Royal Opera House each year, and regularly hosting intimate evenings in the Royal Box and Royal Retiring Room. In addition to our sponsorship of The Royal Ballet, Boodles is proud to support the Royal Opera House’s Schools Programme.


Boodles Boxing Ball
A high-octane mix of glamour, grit and determination as society's finest put on their gloves and step into the ring for this biennial charity fundraiser. A hot ticket amongst well-connected Londoners, the Boodles Boxing Ball has become one of the most highly anticipated events on the London social scene.