The Grand Hall
The Boodles Townhouse
Our new London flagship at 23 Old Bond Street.
The Boodles Townhouse
Our new London flagship at 23 Old Bond Street.
The Boodles Townhouse
Our new London flagship at 23 Old Bond Street.
The Boodles Townhouse has been a long time in the making. Four floors, countless decisions, conversations and ideas have gone into creating a place that feels distinctly Boodles. For us, The Townhouse is about much more than the building itself. It is about bringing together the people, places and stories that have shaped Boodles over generations, from our Liverpool beginnings in 1798 to the jewellery we create today.
Much like our jewellery, every detail has a story behind it. Some are easy to spot, others are there to reward a closer look. A piece of artwork continues from wall to ceiling. Pink marble runs through the ground floor. A hand-painted map charts some of the places that have shaped our journey. In the Secret Garden, the flora and fauna that have inspired our jewellery become part of the building itself.
“This is the rub-a-lantern-and-make-a-wish version of Boodles: the best place on Bond Street to enjoy beautiful jewellery. My brother Nicholas and I know that to see this would have made Dad so proud.”
We have also worked with an incredible group of independent makers and craftspeople to bring The Townhouse to life. Many are British and family-run themselves, sharing the same appreciation for craftsmanship and individuality that sits at the heart of Boodles.
The Racing Room
And then there is the jewellery.
Throughout The Townhouse, our collections sit alongside pieces from the archives, giving a glimpse into where Boodles has come from and where it is going. There are familiar favourites, new designs and some of the stories behind them, all under one roof.
But perhaps the best way to understand The Townhouse is simply to come and spend some time here. Enjoy a cocktail at the Raindance Bar. Take a quiet moment in the Secret Garden. Look through the archives. Come and see the jewellery in person, explore The Townhouse and discover the world of Boodles. We hope you enjoy discovering it as much as we have enjoyed creating it.
Welcome to Boodles’ new home.
23 Old Bond Street Suite
Inspired by the courtyard garden at 23 Old Bond Street, the suite takes its cues from the hellebore flower. The shape of its petals, stamens and other delicate details have been reimagined and brought together to create the impression of several flowers, each one drawn from the details of a single bloom.
The garden is an important part of The Townhouse, reflecting Boodles’ long-standing connection with the Chelsea Flower Show, where the brand has created award-winning gardens throughout its sponsorship. More than simply a garden, it helps to emphasise The Townhouse’s feeling of being a home away from home, creating a space for the Boodles family, clients and friends to spend time together, discover something new and extraordinary.
