The Family
We’ve been different from the very beginning. No other luxury brand hails from Liverpool, or has been steered by six generations of the same family for over two hundred years. Even now, our presence on Bond Street is exceptional in that we’re the only family-owned British jeweller.
With brothers Nicholas and Michael Wainwright at the helm, and cousins Jody, James, Honour and Geordie representing the 6th generation of the family in the business, meet the faces who are keeping Boodles in the family.
Nicholas Wainwright
President
Nicholas Wainwright has been working at Boodles for close to half a century and now holds the title of President within the company. His unwavering dedication to the brand is evident as he maintains a steadfast approach to every aspect of the business.
As President, he is particularly passionate and involved in the Design Department. From providing guidance and mentorship to Boodles staff, to being involved in unforgettable events and engaging with customers, his influence and character is evident across all facets of the business. Nicholas' vision extends far beyond the present, he is and always has been, driven by his determination to propel Boodles to greater heights with each generation.
Michael Wainwright
Chairman
After nearly 35 years at Boodles, Michael says he has never thought of doing anything else. As the Chairman of the company he has an interest in all aspects of the business - from product creation and delivery, to the shops and staff and through to the more strategic issues such as the future direction and expansion of the company, even more so now his children Honour and Geordie have both decided to join the business, which he describes as the pinnacle of his career!
Michael is very aware that his father preserved and kept the business for himself and his brother Nicholas and he too feels the business is something to be looked after for future generations.
As the business enters its sixth generation within the same family, we have no intention of selling. We see ourselves as caretakers of the Boodles legacy for future generations - maintaining our reputation as the most exciting British fine jeweller, and doing our very best to excel at every stage of the journey.
James Amos
Managing Director
James Amos joined Boodles nearly 20 years ago and following a number of years managing the Harrods boutique, and then the Dublin shop and managing the marketing department, he has now established himself in his role as Managing Director for the company.
James finds so many areas of the business interesting, but it is the development of the Boodles brand and the strategic decisions behind the growth of the business that really excite him.
Jody Wainwright
Managing Director
“I particularly enjoy being involved in the sale of a piece of jewellery, when I remember where I first saw the stone and why I bought it - what drove me to it. It completes the story and the journey that was somehow imagined and allows me to share and pass on the unique emotion a beautiful stone can carry within it.”
Like all four directors, Jody is involved in many areas of the Boodles business but it is the discovery and acquisition of Boodles diamonds and precious gemstones to which his energy and passion are predominantly devoted. For Jody, finding a really remarkable diamond is just like falling in love.
Honour Wainwright
Head of Marketing
Honour Wainwright joined Boodles in 2020 from the media company Condé Nast and is the first female family member to join the company in Boodles history! Honour has spent some time as both Head of Communications and Brand Manager and now oversees the marketing department in its entirety, an element of the business she has always been passionate about.
And how did Honour feel about joining the family firm?
"I've literally grown up with Boodles; it's been Dad's job throughout my entire life. And I know that the issues that matter most to my generation - like environmental sustainability, doing business ethically - have always mattered to my father, my uncle and cousins. But of course, I couldn't be more excited to make my own mark on the business in the years ahead".