Boodles Chairman Michael Wainwright and Marketing Director Honour Wainwright at the Cullinan Diamond Mine.
Traceability
Our ambition is to become industry leaders in traceability by ensuring that the
diamonds, gemstones and precious metals used in our jewellery pieces are
responsibly sourced and, wherever possible, traced back to their mines of origin.
In addition, we pledge to proactively support the mining societies on which we rely
and aim to contribute to the bettering of these communities.
Boodles has made great strides towards traceability over the last five years,
establishing a growing number of direct partnerships with diamond and gold mines.
As we continue to strengthen our partnerships and traceability initiatives, we aspire
to create a positive impact on the global jewellery supply chain and hope to foster a
ripple effect towards a more sustainable and ethical future.
Peace of Mined
Diamonds, by their very nature, are shrouded in mystery, being among the world’s most valuable and scarce natural resources. It is little wonder they have long been so highly sought after. Most natural diamonds are between one and 3.5 billion years old, making them among the oldest objects many of us will ever hold. Formed deep within the Earth long before any life existed on our planet, these rare and precious gemstones carry with them an extraordinary sense of history and wonder.
Despite this romantic sense of mystery, at Boodles we believe provenance is of the utmost importance. In recent years, we have worked to provide our customers with greater transparency around the origins of our diamonds. In doing so, we have established direct relationships with mines around the world, including some of the most renowned diamond mines in existence.
By purchasing rough diamonds directly from the source, we are able to oversee every stage of the journey, from cutting and polishing to the moment the stone is set into a unique piece of Boodles jewellery. This approach gives us a deeper understanding of each diamond’s story and allows us to offer our customers exceptional traceability and confidence in its provenance.
We are proud of our exceptional ‘Peace of Mined’ collection which is continually evolving. We are on a journey to ensure we can growingly trace diamonds back to the mines from which they are sourced. For our coloured gemstones, we work with trusted partners who source stones from around the world, including Namibia, Mozambique, Sri Lanka, Brazil, and Colombia, among other countries.
Boodles Managing Directors, James Amos and Jody Wainwright at the Cullinan Diamond Mine.
Single Mine Origin Gold
We are committed to ensuring that the gold used in our jewellery is sourced responsibly, mined ethically and fully traceable.
Since 2021, we have been proud to use exclusively Single Mine Origin (SMO) Gold across every piece of Boodles jewellery. This unique partnership allows us to know precisely where our gold comes from, providing complete transparency throughout its journey from mine to masterpiece.
Working directly with our mining partners also gives us valuable insight into the positive impact their operations have on local communities, from supporting schools and educational initiatives to creating employment opportunities in rural African regions.
Most importantly, SMO Gold enables our customers to trace the provenance of their gold back to its source, understanding where it was mined, the path it has taken, and the meaningful difference it has made along the way.
Cousins Geordie Wainwright, Jody Wainwright and James Amos talk to leaders from the community school at Cullinan, 2023.
Supply Chain Standards and Principles
At Boodles, we recognise and support the positive economic and social impact that the responsible mining of gold, diamonds and gemstones can have on local communities. We are committed to supporting those who benefit most from these contributions and believe that mining, when practised responsibly, can be a powerful force for good.
However, we are aware of the risks related to conflict, corruption and human rights violations, and have an exclusion policy which is regularly updated on the basis of international convention and recommendations.
Our human rights, labour practices and sustainability principles are guided by the OECD Guidelines for Multinational Enterprises, the Core Conventions of the International Labour Organization (ILO), and the United Nations Sustainable Development Goals (SDGs). At the industry level, Boodles has been a member of the Responsible Jewellery Council (RJC) since 2019, and we commit to operate our business in accordance with the RJC Code of Practice.
As a sixth generation, family-owned business we pride ourselves on our close, long- standing and trusted relationships with a select group of partners. We expect them to adhere to the same ethical standards to which we aspire and which are spelt out in the Boodles Code of Conduct.