Having been a committed supporter of the Cheltenham Festival since 2014; Boodles is thrilled to announce it will be the official sponsor of the Cheltenham Gold Cup, which is regarded as the pinnacle of Jump Racing. This year’s edition will be run on Friday 18th March at the conclusion of the four-day festival and broadcast live in the UK on ITV main channel, digital platforms, Racing TV, BBC Radio 5 Live and talkSPORT, and will attract the world’s best chasers to be roared on by 70,000 spectators at Cheltenham Racecourse in Gloucestershire.
Michael Wainwright, Managing Director at Boodles, said:
“Boodles is thrilled to have the opportunity to sponsor the Cheltenham Gold Cup. We have had a long association with Aintree and Chester Racecourses – having been established in Liverpool in 1798 – and of course in recent years at the home of Jump Racing, Cheltenham."
"Today's announcement expands a multi-year partnership, starting with our sponsorship of the Leading Jockey Award at The Festival, then the Boodles Juvenile Hurdle and now the Boodles Cheltenham Gold Cup itself."
The brilliant Rachael Blackmore, who secured six winners over the course of The Festival in 2021 to become the first female rider to win the Leading Jockey Award, wears Boodles jewellery to celebrate the partnership.
“It is wonderful to enjoy this association with Boodles, such an iconic British brand, at Cheltenham and we are very proud to see this partnership expand to take on the most prestigious Jump race in the world.”
Ian Renton, Managing Director for Cheltenham Racecourse and The Jockey Club’s West Region