Introducing, ‘BEACH’, our latest icon collection wearable for absolutely every situation and event especially the beach.


Imagine this: You’re finally allowed to travel again so you’ve jetted off for some winter sun. You’re getting dressed in the morning at your hotel or beach house. You’re layering up with a swimsuit underneath a beach cover-up. You grab your sunglasses, beach bag and favourite summer beach read, and you’re all ready to hit the beach. The one question on your mind is jewellery. What jewellery should you be wearing to the beach?

We all like to accessorise, and this doesn’t change just because we’re spending the day on the beach with a Margarita. At Boodles, we think there’s no reason you can’t wear a little sparkle at the beach

During the first phase of lockdown, the Boodles designers began to find inspiration from what they were missing the most. They started evolving ideas based on designs that bring joy and are life affirming but with a sense of escape, whilst also wanting to create a collection with a more casual and relaxed feel. Rebecca Hawkins, Boodles Head of Design, says ‘wearable with a barefoot luxury vibe was the focus’. If it’s something you really love, you should enjoy it with multiple looks, whether casual, or dressed up.

Subtle pastel hues
Colours of an endless summer

Complete with our recognisable ‘Boodlised’ rub set diamonds and Boodles motifs on the chain (of course!), the collection is made with SMO gold or platinum — the sea won’t stand a chance of tarnishing or staining your ‘BEACH’ piece.