Boodles is a family business. For six generations, it’s been in the same family – and this, we believe, is what makes Boodles special. The family bond is the strongest: it creates a culture of care and trust that allows our designers to take bolder leaps; our gem buyers to make braver choices; and our sales team to go the extra mile – often literally. And of course, Boodles jewellery is made to last for generations; each piece treasured by its first owner, but gaining emotional value and meaning as it’s passed down. Quintessentially British, it is one of the only remaining family-owned jeweller on London’s Bond Street. Timeless, and yet utterly modern.