Boodles x Bentley
A New Chapter in British Craft
Boodles is delighted to announce the next chapter of its collaboration with Bentley, bringing two iconic British brands, united by their northern heritage and a shared reverence for craftsmanship, together once again. This bespoke design pack, available across all Bentley models, translates Boodles’ signature design language into the automotive world.

Following the excitement of the one-of-one Continental GTC co-created in 2024 which sold on the evening it launched, Boodles worked closely with Bentley to create two distinctive specifications - with Boodles hallmark touches woven into every detail. Subtle diamond accents, the bespoke ‘Be Boodles’ motif, and carefully considered powder pink or silver highlights echo the precision of our jewellery collections, transforming interiors and exteriors alike.

The first vehicle to roll off the production line from this special collaboration is the extended wheelbase Bentley Bentayga. Commissioned through Mulliner, this SUV has been configured in the Boodles ‘Classic’ specification. Jewel-like badging, refined pinstriping, and interiors layered with luxurious hides, veneers, and ambient lighting reflect both Bentley’s engineering excellence and Boodles’ meticulous attention to detail. Every element has been considered with the same care as our jewellery collections: marrying heritage, creativity and craftsmanship.

“This feels like a natural progression. We share northern roots and a belief in British craftsmanship and precision. Bringing Boodles’ design language into Bentley’s world has been incredibly rewarding, and it is thrilling to see it evolve into something our customers can now make their own.”

Honour Wainwright, Boodles Director of Marketing

This collaboration is a celebration of two houses devoted to excellence - diamonds, design, and detail - and a reminder that British craftsmanship, when shared, creates something truly extraordinary... in true Boodles style.