Rio Tinto announced today an agreement to transition ownership of the Argyle Pink Diamonds™ brand to the luxury jeweller, Boodles. As part of the agreement, Boodles will acquire the last remaining Argyle pink diamond inventory and will assume ownership of a suite of trademarks associated with the Argyle Pink Diamonds™ brand, plus website and digital marketing assets.
Argyle Pink Diamonds™ brand transitions to Boodles
A remarkable geological legacy
The Argyle mine was the world’ s first and only source of pink diamonds, producing more than 90 percent of world supply. Production at the mine ended on 3 November 2020 and Rio Tinto remains committed to respectfully closing and rehabilitating the site in a way that recognises the Traditional Owners’ deep connection to Country.
“We are transitioning the Argyle Pink Diamonds™ brand to Boodles, a family owned company with 228 years' experience. Our priority has been to ensure that the Argyle Pink Diamonds™ brand remains with an owner who understands its history and can responsibly steward the brand into the future. We look forward to Boodles taking stewardship of the brand.”
We are incredibly proud and honoured to be the next custodians of the Argyle Pink Diamonds™ brand. Boodles is deeply committed to these extraordinary Australian gemstones. The rarity and beauty of Argyle Pink Diamonds have helped to create exquisite jewellery
designs for more than 40 years.”
