About Us
Since 1798, Boodles has represented the pinnacle of fine British jewellery. What began as a family silversmith has evolved, through six generations, into a house celebrated for distinct design, exceptional diamonds and the very best of British craftsmanship. Boodles is, at its heart, a story of people: of passion passed down through generations, of adversity overcome with quiet determination, and of a family whose enduring ambition has guided the brand from its historic roots to the international reputation it has so proudly earned.
A Boodles Family Journey
We have stood apart since the very beginning. No other fine jewellery house can trace its roots to Liverpool, nor claim a legacy guided by the same family for more than two centuries.
Our Heritage
Now proudly in its sixth generation, Boodles remains firmly within the same family, and we have no intention of changing course. We see ourselves as custodians of a legacy, nurturing the spirit of the brand for those who will follow. Our commitment is simple: to protect our heritage, uphold our reputation as Britain’s most exciting fine jeweller and to strive for excellence every step of the way.
A World of Inspiration
From the sourcing of each stone to the first sketches and the flawless finishing touches, every stage of our process is shaped by artistry and intention. Created to inspire, each piece of jewellery tells a story of exceptional craft and thoughtful innovation; an heirloom in the making for generations to come.
Innovative yet classic, full of character yet impeccably refined, Boodles continues to craft jewellery that celebrates life’s most meaningful moments with unmistakable charm and a uniquely British spirit. Whether an intimate expression of self, a cherished heirloom passed between generations, or a gift chosen with love, each piece tells its own tale, one shaped by sentiment and connection.
Firmly rooted in the belief that jewellery should inspire as deeply as it delights, our high jewellery brings together rare gemstones and exquisite craftsmanship in perfect harmony. Drawing on life’s most captivating scenes, from the vivid sunset skies of Africa to the masterpieces housed within the National Gallery, and our stunning surroundings in the natural world, each collection is imbued with its own sense of meaning. Defined by flawless cuts, exceptional quality, profound colour and unmistakable character, these creations stand among our most extraordinary pieces.
Boodles is proud to partner exclusively with Single Mine Origin (SMO) Gold, a division of Betts Metals which ensures complete visibility over the provenance of our gold. Every piece can be traced directly to its source, guaranteeing transparency and integrity throughout the entire supply chain.
In 1921, Boodles House opened on the corner of Lord Street and North John Street in Liverpool – a desirable location then, and still our Head Office today. Since then, we have grown to ten showrooms across London, the UK and Ireland, welcoming our customers with the same six-star Boodles experience that has always set us apart.
Our new campaign follows an aspirational British day, from a spring garden in the countryside to the heart of London and an elegant evening beyond.
We are always looking to connect with individuals who share our passion for fine jewellery and love of the Boodles brand. For sales roles, we particularly value fine jewellery expertise, but warmly welcome applicants from across the luxury sector who bring genuine enthusiasm and exceptional service skills.