As much as a story about a fine jewellery company, it has also been a story about people exhibiting a passion for jewellery, overcoming adversity and fulfilling long held ambitions to take the business from its roots to the blossoming international reputation it has today.
1798

1798

The Kirk family establish a jewellery business in 1798 which was later to acquire Boodle and Dunthorne.

Boodles shop packaging
1855

1855

Empire and Prosperity

Liverpool had become one of the wealthiest cities in the world thanks to its place at the heart of the British trading empire. Exotic goods from around the globe passed through the city, and an affluent merchant class emerged. William Wainwright saw a business opportunity and took over Kirk & Co, renaming it simply 'Wainwright'.

Prosperity
1865

1865

William Wainwright’s pocket watches

Two pocket watches designed and made by William Wainwright. William Wainwright is the Great-Great-Great-Great Uncle of the youngest generation of the family running Boodles today.

pocket watches
1878

1878

Henry Wainwright

William’s nephew Henry joined the family business as an apprentice. He was passionate about jewellery and was the natural successor to William when he retired from the business in the 1890's. He was joined by his sons Harold and Herbert in the early part of the 20th century.

william wainwright
It was the beginning of a love affair with jewellery that would endure for a lifetime and beyond.
1903

1903

A telegram receipt for several items purchased from Boodle & Dunthorne .

Boodles receipt
1910

1910

Harold & Herbert Wainwright

In 1910 the two sons broke away from their father and bought the stock, premises and good will of another old-established firm of jewellers, named Boodle and Dunthorne. It was purchased from the executors of Mr Boodle and Mr Dunthorne who died leaving a rather dilapidated but beautifully appointed and well-stocked jewellers, specialising in rare objects d'art, silver, jewellery, antiques, special timepieces and gold pocket watches.

Harold and Herbert Wainwright
1920

1920

A New Home

Boodles House is opened on the desirable corner of Lord Street and North John Street in Liverpool. This is still Head Office today.

A new home
1934

1934

King George V visits the North West

Boodle & Dunthorne were commissioned to design and make a silver-gilt switch box for presentation to King George V on his visit to open the Birkenhead library.

Boodles switch box
1945

1945

Captain Anthony Wainwright

Despite adversity, Boodles thrived thanks to Anthony’s entrepreneurial flair and desire for expansion. He opened the company’s second shop in Chester in 1965 and a third in Manchester in 1980. Anthony Wainwright joined his father and grandfather in Boodles in 1939. After serving in Burma during the war he returned to take over the business in 1945.

Capt Anthony Wainwright
“You must show good things to customers. They must be given the opportunity to buy the best.”
1947

1947

A cake stand fit for a princess

As part of a regional offering, Boodle & Dunthorne designs and makes the solid silver stand for one of Princess Elizabeth's wedding cakes.

The Royal couple
1958

1958

A winner by 30 lengths!

Boodle & Dunthorne makes the gold trophy for record breaking Grand National winner Mr What. Ridden by the Queen Mother's jockey, it won by 30 lengths at odds of 18-1.

Grand National
1965

1965

Second shop

Boodle & Dunthorne opens its second shop, in a premium location adjacent to the Grosvenor Hotel, in Chester. The shop would later be extended significantly.

Boodles second shop
1978

1978

TV Advert

Liza Goddard, star of the British television screen in the 1970’s is chosen as the lead part in a Boodle & Dunthorne TV advert. Photographed here during filming in the Liverpool shop.

Boodles TV advert 1978
1987

1987

In London

The company's first London shop was opened opposite Harrods. This was to be a crucial stepping stone towards the expansion of Boodles, both nationally and internationally.

Boodles Knightsbridge
1989

1989

It went down to the last chukka...

Mr and Mrs H A Wainwright present the 'Boodles Trophy' to HRH The Prince of Wales, whose polo team beat the Boodles team by 5 - 4 1/2 at Cirencester Polo Club.

The Boodles Trophy
1992

1992

Brothers in Arms

Following the death of their father, Nicholas and Michael Wainwright take full control of the company. They open further shops in London, assemble a leading design team, and focus on the development of the brand.

Nicholas and Michael Wainwright
1997

1997

A modern look for a traditional company

World renowned architect Eva Jiricna is appointed to transform the Boodles shops into exciting and contemporary retail spaces. Lightness and transparency of materials characterise the new shop interiors. Photography by Matej Slavik.

Boodles Bond Street staircase
2002

2002

1st Boodles Tennis Tournament

The 1st Boodles tennis tournament took place at Stoke Park. Since 2002 it has attracted many of the world’s leading tennis players including Henman, Sampras, Agassi, Murray, Djokovic and Nadal.

The Boodles Challenge
2004

2004

The New Name

Boodle & Dunthorne becomes simply BOODLES.

New Boodles logo
2006

2006

And in the pink corner...

The first Boodles Boxing Ball takes place at the Royal Lancaster Hotel in London. Princes William and Harry are accompanied to the ball by young Kate Middleton.

Boodles Boxing Ball
2007

2007

Bond Street Opening

Opening of the first shop on London’s Bond Street, and the realisation of a long held dream for the British fine jeweller.

Boodles Bond Street opening
2008

2008

Jewellery design at its very best

The first Boodles Wonderland Collection is launched at the Haymarket Hotel in London. The collection is inspired by a combination of the imaginary and the living world in all its beauty.

Boodles Wonderland
2010

2010

'...iconic British jewellery design'

Boodles are invited to display the Raindance Ring in the permanent jewellery exhibition of the V&A Museum in London, as an example of an 'iconic British jewellery design'.

Boodles Raindance ring
2014

2014

Greenfire

On Sunday 23rd March 2014 at 9pm, the exclusive world of Boodles was unveiled for all to see in a Channel 4 'Behind the Scenes' documentary from the award winning producers of ‘Inside Claridges’ and ‘Inside Rolls Royce’. ‘The Million Pound Necklace: Inside Boodles’ follows the creation of an exquisite Emerald Greenfire suite from loose stones to design, creation and launch.

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Greenfire
2015

2015

Royal Ballet

Boodles collaborates with The Royal Ballet to produce 'Pas de Deux', a collection of high jewellery inspired by the movement and shapes that are formed by two dancers working in partnership. Head of Design Rebecca Hawkins spent many months backstage at the Royal Opera House in order to design the collection.

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The Royal Ballet
2017

2017

The Poetry of Landscape

Boodles reveals 'The Poetry of Landscape', a collection of exceptional jewellery inspired by aspects of Britain's natural landscape, climatic conditions and seasonal change. British landscape photographer Martin Morrell was commissioned to capture a range of these natural British scenes to accompany the collection.

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The Poetry of Landscape
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