The Boodles Family
With brothers Nicholas and Michael Wainwright at the helm, and cousins Jody and James representing the 6th generation of the family in the business, meet the faces of the family.
From the mining of the stone to the vision behind the design, each piece of Boodles jewellery has its own story to tell. Skilled teams work closely together to do justice to each design, creating flawless pieces that become the pride and joy of the wearer.
Innovative Craftsmen
Despite being an ancient craft and one that is reliant on the artistry and skill of the craftsman himself, Boodles collections are constantly pushing technical boundaries with complex settings, unusual balancing acts, hidden details, asymmetric design and immense precision.
Gemstones at the Heart of the Creation
Allowing the personality of each gemstone to shine through is the challenge behind all that is created in the workshops. It is the expertise and creativity of the craftsmen that enable Boodles creations to come to life.
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Boodles Craftsmanship
Boodles is proud to have its exceptional jewellery designs made by skilled craftsmen in the heart of London. Our jewellery is the most important testament to our standards of excellence and each piece is finished to perfection.
A World of Inspiration
Inspiration for the creations is wonderfully diverse and the Boodles designers seek the original, inventive and inherently beautiful. Each design has its own story to tell, from capturing the rich colours and warmth of a Summer sunset, to conveying the arresting beauty of a peacock’s feather or a Flamingo`s majestic pose.
It’s all in the Detail
The Boodles design team continuously challenge themselves by making sure they create not only a captivating design but secret or concealed gem set details that provide the most perfect finish to every single piece of jewellery.
Boodles design is varied, striking and inimitable. Collections can have a modern and fresh feel, a sense of humour, an imaginative and fantastic theme or an unpretentious and simple style but all have a strong essence of femininity and celebrate the gemstones’ beauty and splendour.
Quintessentially British
Combining the best of British tradition with a contemporary and modern approach, Boodles has been designing and selling jewellery for well over two centuries.