Despite being an ancient craft and one that is reliant on the artistry and skill of the craftsman himself, Boodles collections are constantly pushing technical boundaries with complex settings, unusual balancing acts, hidden details, asymmetric design and immense precision.
Allowing the personality of each gemstone to shine through is the challenge behind all that is created in the workshops. It is the expertise and creativity of the craftsmen that enable Boodles creations to come to life.
Inspiration for the creations is wonderfully diverse and the Boodles designers seek the original, inventive and inherently beautiful. Each design has its own story to tell, from capturing the rich colours and warmth of a Summer sunset, to conveying the arresting beauty of a peacock’s feather or a Flamingo`s majestic pose.
The Boodles design team continuously challenge themselves by making sure they create not only a captivating design but secret or concealed gem set details that provide the most perfect finish to every single piece of jewellery.
With brothers Nicholas and Michael Wainwright at the helm, and cousins Jody and James representing the 6th generation of the family in the business, meet the faces of the family.