Jewellery for Every Chapter
Our new campaign follows an aspirational British day, from a spring garden in the countryside to the heart of London and an elegant evening beyond. Each moment is illuminated by Boodles jewellery, reflecting the inspirations that define us — from British florals to our partnership with The National Gallery — and, above all, our enduring Britishness.
8 o’clock
A daily crossword in the morning sunlight
The soft spring morning light pours through the windows. It dances across the Play of Light suite, each gemstone reflecting a kaleidoscope of colour.
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Shop The Image
A morning walk amongst nature’s pink gemstones
Outside, the garden bursts with blossom and birdsong. Strolling the path in Be Boodles, the perfect British day begins.
Discover Be Boodles
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From country calm to city sparkle
In London by lunchtime, the city’s energy calls for something bold. The Ashoka cut, exclusive to Boodles in the UK, catches the light with sixty-two glittering facets.
Discover Ashoka
From country calm to city sparkle
In London by lunchtime, the city’s energy calls for something bold. The Ashoka cut, exclusive to Boodles in the UK, catches the light with sixty-two glittering facets.
Discover Ashoka
Every piece of art tells a story
A visit to The National Gallery in the afternoon, wearing Raindance.
Discover Raindance
6.30pm
Jewels sparkle with evening radiance
Later, in the heart of the city, emeralds and diamonds gleam, as The Shard rises beyond. These are the rarest, untreated emeralds Boodles has ever owned.
Midnight
The night sky refined: rare pink diamonds
Evening falls, with pink diamonds - among the rarest stones in the world - glowing in the golden hour. A perfect end to a perfect Boodles day.
Visit a Boodles Showroom
From our Flagship Bond Street store, to our branches throughout London, the North West of England and Dublin, you can be sure of expert, friendly and bespoke service when you come to see us
