On Wednesday 24th May 2017, Boodles held a party to celebrate the opening of its newest showroom in Knightsbridge, at No.6 Sloane Street. The brand new boutique, with a second entrance on Basil Street, has been designed by renowned architect Eva Jiricna and decorated in the company’s signature soft grey and Boodles pink. Main features include one of Jiricna’s signature swirling staircases and an eye-catching pale pink onyx façade in line with Boodles brand colours, as well as an in-store Patek Philippe boutique.
The showroom had been decorated for the occasion with an elaborate display of Boodles pink balloons by the London Balloon Lady. Fabulous DJ Emily Rawson kept guests entertained as she spun the decks whilst bejewelled in Boodles diamonds.
Guests enjoyed a selection of Boodles pink cocktails including a grapefruit gin and tonic with Williams Gin and a rhubarb and strawberry cosmo with Chase Vodka. An oyster shucker circulated theatrically with a selection of Britain’s freshest oysters. Guests were offered an array of British inspired canapes; from mini Yorkshire puddings with fillet of beef to River Test smoked trout with horseradish. A signature Patisserie Boutique presented guests with jars full of Boodles pink marshmallows and bon-bons, home-made macaroons and mini Battenberg cakes.
Among the party guests were celebrity chef Jasmine Hemsley, Lord March, Kathryn Parsons, ITV’s Lucy Verasamy, jewellery designer Tessa Packard, Lady Kate Bonas, Charlie Astor, The London Chatter’s Kelly Eastwood, Marchese Ferrante Ferrero di Ventimiglia and Patrick Grant amongst others.
Guests were able to preview Boodles latest High Jewellery collection, ‘The Poetry of Landscape’, which was displayed for the first time at the event.