This year, Boodles is celebrating 25 years of partnership with prestigious Swiss watchmakers Patek Philippe. Our two companies have a great deal in common. Boodles and Patek Philippe are proud family businesses of six and four generations respectively. Both are steeped in family values, a deep belief in craftsmanship and customer service above all. We both strive for excellence in everything we do and absolutely refuse to compromise for short term gain.
The relationship between the two businesses is one of mutual respect and admiration. As Patek Philippe’s President Thierry Stern puts it, “Boodles is rightly proud of its rich history and tradition, just like Patek Philippe. Both companies offer an exceptional level of service for customers, while crafting the finest products and maintaining the highest standards.”
We are both committed to excellence in craftsmanship, precision in design and aesthetic flair. Both combine an emphasis on tradition with a passion for innovation, with Patek Philippe’s designers taking great inspiration from the watches in the company’s archives, while our Boodles designers strive to fuse imaginative elegance with timeless British style. Above all, we produce exquisite works of art to be worn with pride, admired and passed on through generations.
Artistic impression of the entrance into the Patek Philippe in-store boutique at Boodles Sloane Street
Above left: Patek Philippe 5320G-001 – Gent’s Perpetual Calendar in white gold with lacquered cream dial.
Above right: Patek Philippe 7140G-001 – Ladies Perpetual Calendar in white gold with silvery sunburst dial.
Our ongoing commitment to Patek Philippe is highlighted this year by the fact that we are now opening two new Patek in-store boutiques in our new Sloane Street and Manchester showrooms. Boodles is one of the very few privileged monobrand authorised retailers out of the 440 Patek Philippe points of sale worldwide. Boodles Managing Director, Michael Wainwright, comments “The delectable combination of some of the world’s finest jewellery and the finest watches all in one setting forges an exciting mix. We are tremendously excited about welcoming customers to feast their eyes on the extensive watch collections.” To that end Boodles currently has at least half a dozen Patek Philippe experts throughout its sales teams who know the reference number of every Patek Philippe model by heart. Michael goes on to describe enthusiastically how “these connoisseurs could answer ‘Master Mind’ questions on Patek Philippe”.