Always a Story
Wonderland
Which came first, the story or the jewellery?
It's not always easy to say.
With Wonderland, we embark upon bold flights of fancy. To orchards, palaces, deserts and oceans where fables and visions take hold. It’s our unexpected journey to imagination’s boundary. A viewpoint to the limits of what jewellery can be. And it’s home to some breathtaking pieces.
Jewels where reality and fantasy blur.
So join us on our latest adventure. Prepare to be dazzled and thrilled.
With Wonderland, we embark upon bold flights of fancy. To orchards, palaces, deserts and oceans where fables and visions take hold. It’s our unexpected journey to imagination’s boundary. A viewpoint to the limits of what jewellery can be. And it’s home to some breathtaking pieces. Jewels where reality and fantasy blur.
So join us on our latest adventure.
Prepare to be dazzled and thrilled.
We love every new Boodles creation. But introducing Wonderland is always a treat.
Partly because it's our rarest collection, appearing only every few years. But especially for what it represents: the fruits of so much dedication from our designers, jewellers and craftspeople. Because with Wonderland, imagination soars freely - often surpassing what even they thought could be done.
We love every new Boodles creation.
But introducing Wonderland is always a treat.
Partly because it's our rarest collection, appearing only every few years. But especially for what it represents: the fruits of so much dedication from our designers, jewellers and craftspeople. Because with Wonderland, imagination soars freely - often surpassing what even they thought could be done.
The Creation of Wonderland...


And of course, there is Always a Story. Every piece has its own tale to tell. In this year's collection, you'll find Boodles in poetic voice. Lyrical, romantic, engaging - yet words hardly do Wonderland justice.
So without further ado, look inside. We hope you'll find the kind of jewellery you've dreamed of.
And of course, there is Always a Story. Every piece has its own tale to tell. In this year's collection, you'll find Boodles in poetic voice. Lyrical, romantic, engaging - yet words hardly do Wonderland justice.
So without further ado, look inside. We hope you'll find the kind of jewellery you've dreamed of.
WORLD-CLASS SERVICE
Visit a Boodles Showroom
From our Flagship Bond Street store, to our branches throughout London, the North West of England and Dublin, you can be sure of expert, friendly and bespoke service when you come to see us in person.