A Family Story
Boodles is a family business. For six generations, it’s been in the same family – and this, we believe, is what makes Boodles special. The family bond is the strongest: it creates a culture of care and trust that allows our designers to take bolder leaps; our gem buyers to make braver choices; and our sales team to go the extra mile – often literally. And of course, Boodles jewellery is made to last for generations; each piece treasured by its first owner, but gaining emotional value and meaning as it’s passed down. Quintessentially British, it is one of the only remaining family-owned jeweller on London’s Bond Street. Timeless, and yet utterly modern.
This year, our Managing Director Michael’s son, Geordie, joined Boodles – already home to his twin sister, Honour. So in honour of twins (so to speak), we’ve welcomed two sparkling sisters to represent the brand today: Lady Eliza and Lady Amelia Spencer – twin daughters of Charles 9th Earl Spencer and Victoria Lockwood and nieces of the late Princess Diana.
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Boodles is proud to have its exceptional jewellery designs made by skilled craftsmen in the heart of London. Our jewellery is the most important testament to our standards of excellence and each piece is finished to perfection.
A Family Story
The secret of Boodles is simple. As a sixth-generation family enterprise, they care passionately about all that they do. And despite receiving many outside offers to buy up the business, they remain resolutely committed to doing things independently, in their inimitable way.
British design
Founded in 1798, Boodles is known for the quality of its precious gemstones and the skill of its creations. Thanks to an inspirational team of in-house designers, the company’s visionary philosophy continues to champion exemplary British craftsmanship.
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