Jo Flowers
Assistant Manager Sloane Street
Jo Flowers

Did you always want to work for a fine jeweller?

Yes, I just didn't realise I could get such a career out of it! My first Saturday girl job when I was 16 was with a local jewellers back home in Lincolnshire and by the time I finished my degree at Nottingham university, all my work experience was in jewellery sales so my CV went down Bond Street!

What first attracted you to Boodles?

Gut instinct, I knew I was going to have fun here.

Describe how your career progressed at Boodles.

I started fresh out of university at the age of 21 and quickly realised I would never find another job that I enjoyed so much. In Boodles, you work hard and you play hard and get out what you put in. From running around with errands and making cups of tea to sitting with the most interesting customers at one of our events, I knew I wanted to learn more about the business and be as much of it as possible. Having worked in various London stores, it had always been a dream to go into management to get a full understanding into the working world of Boodles and be the person to inspire the next generation coming through like I had when I started.

Describe your average day.

I love to be in early when it is still quiet and I can dress the windows in my own time. We have to ensure the store is perfect and ready for the day ahead. Emails will always keep us busy, from enquiries from customers to stock movements for a photo shoot. We then look forward to the day of seeing existing and meeting new clients. One day is never the same and that's what keeps the job so exciting. We host an array of events throughout the year and genuinely enjoy wining and dining our clients as much as possible - they become friends.

What opportunities have you been given at Boodles?

Boodles encourages all forms of training - from completing the Jet Diploma in my first couple of years to one on one coaching to this day, everything about the experience I have had to date has allowed me to reach my goal of management and developed me as a salesperson.

Describe the Boodles culture.

We are not a number. Being family run runs through the blood of the company and I don't believe many people can say that about a business anymore. We are allowed to inject our own personality and stamp in what we do and I think this is felt by our loyal customers.

How does Boodles look after its staff?

We don't feel like staff! We are all very much part of a bigger team and work hard because we want the company to be successful. From hand written notes from the Directors to the annual Christmas party awards, there is never a dull moment!

If you could swap places with another Boodles employee for the day, who would it be and why?

I would love to swap with a craftsman - to actually be the person who carefully handcrafts our pieces must be incredible.

What advice would you give to someone who is considering applying for a job at Boodles?

Be yourself - it is our individual personalities that attracts us to the company and vice versa. You'll get out of your career what you're willing to put in as it will never be a 9-5 kind of job.

Describe Boodles in five words.

Unique, loyal, quirky, personal, exciting

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