1798The story begins…

The story of British jeweller Boodle & Dunthorne begins in Liverpool over 200 years ago.

1865William Wainwright’s pocket watches

Two pocket watches designed and made by William Wainwright. William Wainwright is the Great-Great-Great Uncle of the youngest generation of the family running Boodles today.

1903Mrs Guinness’s receipt

A telegram receipt for several items of silver purchased from Boodle & Dunthorne at the turn of the twentieth century.

1911Herbert Wainwright’s big move

Herbert Wainwright leaves Wainwright & Sons the family jewellery firm being run by his father Henry, in order to buy Boodle & Dunthorne. Pictured here in the same year. Father and son would amalgamate the two jewellery companies in 1923.

1920A new home... and still our head office today

Boodles House is opened on the desirable corner of Lord Street and North John Street in Liverpool.

1934King George V visits the North West

Boodle & Dunthorne were commissioned to design and make a silver-gilt switch box for presentation to King George V on his visit to open the Birkenhead library.

1945One untimely death…

Herbert Wainwright (born 1888) dies in the late summer of 1945, two weeks before his father’s death.

1945…and then another

Henry Wainwright (born 1862) passes away two weeks after his son. Boodle & Dunthorne is left with no one at the helm.

1945Called back from Burma

H A Wainwright is recalled from the war in Burma to take control of the family firm. A new era begins…

1947Lean years – the post-war era

A photo of Boodles House at Lord Street in Liverpool.

1947A cake stand fit for a princess

Boodle & Dunthorne designs and makes the solid silver stand for one of Princess Elizabeth’s wedding cakes.

1958A winner by 30 lengths!

Boodle & Dunthorne makes the gold trophy for record breaking Grand National winner Mr What. Ridden by the Queen Mothers’ jockey, it won by 30 lengths at odds of 18-1.

1962A second shop…

Boodle & Dunthorne opens its second shop, in a premium location adjacent to the Grosvenor Hotel, in Chester. The shop would later be extended significantly.

1978“Yes, Honestly”

Liza Goddard, star of the British television screen in the 1970’s is chosen as the lead part in a Boodle & Dunthorne TV advert. Photographed here during filming in the Liverpool shop.

1989It went down to the last chukka…

Mr and Mrs H A Wainwright present the ‘Boodles Trophy’ to HRH The Prince of Wales, whose polo team beat the Boodles team by 5-4 ½ at Cirencester Polo Club.

1992Brothers in arms

Following the death of their father, Nicholas and Michael Wainwright take full control of the company. They open more shops in London, assemble a leading design team, and focus on the development of the brand.

1997 A modern look for a traditional company

World renowned architect Eva Jiricna is appointed to transform the Boodles shops into exciting and contemporary retail spaces. Lightness and transparency of materials characterise the new shop interiors. Photography by Matej Slavik.

2002“New balls please”

The 1st Boodles tennis tournament took place at Stoke Park. Since 2002 it has attracted many of the world’s leading tennis players including Henman, Sampras, Agassi, Murray and Djokovic.

2004Not to be confused with…!

Boodle & Dunthorne becomes simply BOODLES.

2005Finally… we’ve arrived!

Opening of the first shop on London’s Bond Street, and the realisation of a long held dream for the British fine jeweller.

2006And in the pink corner…

The first Boodles Boxing Ball takes place at the Royal Lancaster Hotel in London . Princes William and Harry are accompanied to the ball by Kate Middleton.

2008Jewellery design at its very best

The first Boodles Wonderland Collection is launched at the Haymarket Hotel in London. The collection is inspired by a combination of the imaginary and the living world in all its beauty.

2010“…iconic British jewellery design”

Boodles are invited to display the Raindance Ring in the permanent jewellery exhibition of the V&A Museum in London, as an example of an iconic British jewellery design.

2012A very important diamond

Boodles acquires a 31carat D Colour, Internally Flawless Type IIA ‘Golconda’ Ashoka Cut Diamond. The diamond is the finest the company has ever owned, and was mounted into a simple platinum setting. The ring has since been sold.


On Sunday 23rd March 2014 at 9pm, the exclusive world of Boodles was unveiled for all to see in a channel 4 behind the scenes documentary from the award winning producers of ‘Inside Claridges’ and ‘Inside Rolls Royce’. ‘The Million Pound Necklace: Inside Boodles’ follows the creation of our exquisite Emerald Greenfire suite from loose stones to design, creation and launch.