"Only the fines stones are fit for a Boodles piece of jewellery."

Boodles quality

Each diamond, however small, must be a certain quality to make the Boodles grade. This was the case 200 years ago, and still remains the same.

Diamond buying expertise

A family-run business for more than two centuries, our diamond-buying expertise has been passed down from one generation to the next. Buying diamonds is fun, but it is also a serious job. We inspect thousands of diamonds every year that, on paper, have a sparkling future, but we reject 95% of what we see.

To put that into perspective, the equivalent of 20 double-decker buses of soil is pushed out of the ground to mine one carat of diamond. Of that one carat, 20% is used for jewellery. Less than 1% of these are good enough for Boodles.

Assessing Diamonds

The 4Cs is the industry standard for assessing diamonds. Cut, colour, clarity and carat weight are the key factors that determine the quality of a diamond. When we are buying, we carefully consider all these factors and plenty more besides to ensure that your heart skips a beat when you glimpse our diamonds for the first time.